Michelin is a tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France. It is one of the two largest tyre manufacturers in the world along with Bridgestone. In addition to the Michelin brand, it also owns the BFGoodrich, Taurus, Riken, Kormoran and Uniroyal (in North America) tyre brands.
Michelin's creative approach is to never compromise on safety, longevity and fuel efficiency. Through constant innovation and the efforts of research engineers this performance balancing strategy is the key to success. It has enabled them to shape and lead the tire market for so long, and anticipate customer expectations with ideas not yet in existence.
