Dick Cepek (1930–1983) was an American Off-road Motorsports Hero. He started a 4x4 offroad tire and parts supplier in 1963. Dick Cepek Tires was one of the first off-road enterprises
Cepek was influential in the growth of organized off-road racing.
The "Fun Country" is still one of the finest 4x4 treads for all terrain use and snow.